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-- Principal Financial Policeman As well as just to improve it, David, we're around an 80% share today with four SKUs in the market. It's around 3% to 4% of industry share. And also we're having out of stocks today. So we do not truly recognize what the capacity is yet. What we do understand is that we're scaling up production really promptly.
So we know that we can double, maybe triple that based upon demand without threatening high quality. So we're pushing it as long as we can. We've obtained really eye-catching price factors out in the marketplace. And now it's just a circulation and fulfillment video game.-- President And also by the method, we're refrained, right? So we have more beverages pertaining to market, and also our technology group is functioning like around the clock to comprehend what is the next variation, what is the next-generation of our beverages item so that we remain to remain in advance?-- Canaccord Genuity-- Analyst That's all very handy - black metal awning.
And also has the federal government come back at all with potentially changing the equivalence grams that are in these drinks? Since I would certainly presume that you can not truly begin marketing 2 or fours of these points up until that obtains modified.-- Ceo Yeah. Look, I think there is some assistance of it, specifically in the provincial companies that market the item.
-- Principal Financial Policeman We're functioning on it. Yeah.-- Canaccord Genuity-- Analyst Thanks. Your next inquiry originates from John Chu from Desjardins Funding Markets. Please go on.-- Desjardins Resources Markets-- Analyst Hi. Greetings. I simply wished to follow-up on the comment made earlier regarding net revenue gradually boosting in the Canadian Rec market with even more shop openings. So sort of believed it would have been maybe a little bit extra faster growth in the coming quarters and also just extra progressive. Can you discuss simply exactly how you might see all those elements coming into place in the following number of quarters?-- Chief Financial Police Officer Yeah, John. So look, what we've been happily surprised by is stores proceeding to open also throughout a pandemic as well as our latest estimate is that by the end of fiscal year, we might be in unwanted of 1,200 shops throughout Canada.
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As we call in our supply chain and remain to carry out in terms of PO satisfaction, as we remain to carry out in regards you could look here to Cannabis 2.0 implementation, even more beverages, even more chocolates, even more vape out out there. As we proceed to finish off our worth offerings and as we continue to improve top quality across the board, we see a great deal of tailwind heading into the next 6 to nine tall carport canopy months.
And also we know that there's potentially some services coming over the next six to 9 months. However in the meanwhile, this has actually been a respectable defensive play. Customers are still investing in cannabis - balcony sun shade. And with even more shops coming, we believe that's going to proceed to open up the marketplace.
So all signs are great for Q2. And also equilibrium of the year is truly simply going to be a function of those stores remaining to open. Your next concern originates from Doug Miehm from RBC Resources Markets. Please proceed.-- RBC Capital Markets-- Expert Thanks really much, and also easy up sun shade great early morning.
Look, I'll take a stab at this. As well as David, you can enter. So 2 things. On market share, we are seeing improvements in market share. Rather normally I would certainly state we hit a trough in the April, May amount of time. And also as we take a look at recent patterns on share across the provinces that we can in fact compute market share for, we do see an uptick throughout Canada in regards to Ontario, Quebec, Alberta, DC, as well as we're positive that that uptick is mosting likely to continue for all the factors I pointed out at the last concern.
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We've taken the steps of getting our supply chain in equilibrium. And we understand that in the short run, that might hinder our gross margin performance as we experience lower application degrees. And also we additionally recognize several of our competitors are taking a different path which is still remaining to run at high application degrees, yet producing maybe 3 or four times their sales each quarter in their harvest which puts all that on their annual report, and also that's mosting likely to come back at some factor In terms of surpluses.
We understand that we've obtained ongoing possibility to proceed to boost our margins. And we think the top priority today is to keep a balanced supply chain versus simply filling up centers to keep our economic situations of range going. To ensure that's the path that we're taking. And also once more, we remain to think that the next six to nine months for this sector are mosting likely to be very favorable in terms of store counts.
This ends the question-and-answer portion of the telephone call - canopy building. And I would currently like to transform it back to Mr. Klein for last statements.-- Ceo Yeah. Thank you once more for joining us. We look forward to sharing further progress in the coming months. In the meantime, I hope all of you will certainly attempt our impressive products, see our Tokyo Smoke and also Tweed shops, explore our shopcanopy.com site.